onCall
Ideation Studio
Fall 2014
Project Scope
Research, Ideation, Prototyping,
& Evaluation
Industry Sponsor
Major Health Insurance Provider
Collaborators
Garrick Li
Rick Huang
Contributions
Design Research
Design Strategy
User Experience Design
Prototyping—Paper Prototype + Stop Motion
Usability Testing
How can we make finding a doctor easier?
opportunity
An industry sponsored project, onCall was designed to help a very specific user requiring immediate, but not urgent, medical care.
In other words, someone who has developed new symptoms and cannot see their current practitioner in a timely manner, but could be kept from the oft nightmare-like experience of a trip to the ER with a little assistance.
USE CASE
Imagine you woke up this morning with a terrible sore throat—you know it's strep. You give your doctor a call, but he's booked for the next two weeks.
You're on a tight deadline at work, and you need those antibiotics stat to get back into the office, and back to work.
Your top priorities in choosing an alternate physician: location and availability.
Before choosing a scenario to focus on, we researched and empathized with users seeking new doctors for a variety of reasons—this diagram shows how priorities vary across scenarios.
ONCALL CONNECTS USERS WITH NEARBY DOCTORS BASED
ON LOCATION, RATINGS, AND AVAILABILITY, IN REAL-TIME
Experience design
After relentlessly researching our user's wants, needs, pain points, and motivations, Garrick and I created an empathy map and began ideating around how we could provide our under the weather user with every possible comfort: a Lyft to their appointment, antibiotic drone delivery, chicken soup delivery, easy access to simple ratings provided by other users, and, of course, previously filled out paperwork that could be sent to your doctor with the touch of a button, avoiding the mountains of repetitive paperwork that would otherwise await our user upon seeing a new practitioner.